Description
الاسم : كتاب خرافة ريادة الأعمال
المؤلف : مايكل غيربر
تاريخ النشر : 1985
عن الكتاب : “خرافة ريادة الأعمال ” / مايكل غيربر. خلال السنوات التي أعقبت نشر كتاب « خرافة ريادة الأعمال »، طلب مني قراء كثيرون ، فضلاً عن كثير من عملائنا من أصحاب المشروعات الصغيرة ، أن أوضح جوانب معينة في وجهة نظري بشأن خرافة ريادة الأعمال حتى يتسنى لهم تطبيقها في مشروعاتهم على نحو أفضل . وهذا الكتاب يحمل بين دفتيه إجابات عن أسئلة كثيرة من تلك التي أثارتها هذه الخرافة على مدى سنوات ، ويمنح القراء الجدد والسابقين على السواء فرصة التعامل مع مشروعاتهم بحيوية متجددة وعقل ثاقب من خلال ما يكتسبونه من دراية واسعة بمبادئ خرافة ريادة الأعمال . في سبيل تحقيق هذه الغاية ، سعيتُ للإجابة عن أهم الأسئلة التي وجهت إلي بشأن المبادئ التي استعرضتها في كل فصل عبر حوار أجريته مع سيدة رائعة اسمها « سارة » ( وليس هذا هو اسمها الحقيقي ) أمضيت معها وقتا طويلاً على مدار العام الماضي . لقد كانت تجربة « سارة » في الأعمال وصبرها وذكاؤها وشغفها خير مُعين لي على التعامل مع التحديات التي يواجهها عملاؤنا من أصحاب المشروعات الصغيرة حين يعيدون ترتيب أولوياتهم وتنظيم مشروعاتهم . وفي ردودي على ما أثارته « سارة » من استفسارات ومعالجتي لجوانب إحباطها السعي لأن أوضح للقارئ الأمور من منظور خرافة ريادة الأعمال . ويجدون الأمل في ان تستقطب « سارة » اهتمامكم باسئلتها مثلما التقطت اهتماماتي. « ان السؤال الذي يوجه إلي غالبا هو « ما الذي يعرفه أصحاب المشروعات الناجحة ولا يعرفه غيرهم ؟ » على النقيض من الفكرة الشائعة ، فقد كشفت لي خبرتي أن الأشخاص ذوي الاداء الاستثنائي في مشروعاتهم لا يبلغون مايبلغون بفضل مايعرفونه ، وإنما يفضل تهمهم نحو معرفة المزيد
Name :The Myth Of Entrepreneurship Book
Author : Michael E.Gerber
Publishing Date : 1985
Genre : Self-Improvement , Financial Independence
Pages Number : 304
About The Book : “The entrepreneurial myth” / Michael Gerber. In the years since the publication of “The Entrepreneurial Myth”, many readers, as well as many of our small business clients, have asked me to clarify certain aspects of my view of the entrepreneurship myth so that they can better apply it in their projects. This book carries between its covers answers to many questions raised by this myth over the years, and gives new and former readers alike the opportunity to deal with their projects with renewed vitality and a keen mind through their extensive knowledge of the principles of the entrepreneurship myth. In order to achieve this goal, I sought to answer the most important questions that were directed to me about the principles that I reviewed in each chapter through an interview I had with a wonderful lady named “Sarah” (not her real name) that I spent a long time with over the past year. Sarah’s business experience, patience, intelligence and passion were the best help for me in dealing with the challenges that our small business clients face when they rearrange their priorities and organize their projects. In my responses to the inquiries raised by “Sarah” and my treatment of her frustrations, I seek to explain to the reader the things from the perspective of the entrepreneurship myth. And they find hope that “Sarah” will attract your attention to her questions, as it has picked up mine. “The question that is often asked to me is’ What do successful entrepreneurs know that others do not know? “Contrary to popular perception, my experience revealed to me that people with exceptional performance in their projects do not reach what they do thanks to what they know, but rather their charges towards knowing more
About The Writer : Michael Gerber is an American writer, born on June 20, 1936
Subject : The first idea focuses on the myth prevailing in the United States, which is called the entrepreneurial myth, which says that small enterprises are presented by entrepreneurs who risk their capital in order to make a profit, but the real reasons that push people to start a project are only slightly related to entrepreneurship, and the myth is understood. Entrepreneurship and applying that understanding to establishing and developing small businesses may be the key to any desired success for these enterprises.
As for the second idea, it is based on the revolution that is taking place today in the world of small enterprises in the United States, which is called the ready-to-run system revolution, and it is a revolution that does not change the way we develop projects within the United States and across the world only, but also changes those who enter the business world How they run their business and the likelihood of their resilience.
The third idea dealt with the vital process that the author of the book, Michael Gerber, calls “the business development process.” This process, if applied and organized by the owner of the small project, will be able to transform his project into a very successful enterprise, but if he does not implement it, it will lead to the failure of the project.
“The business development process can be applied systematically by the owner of any small project through the step-by-step method that absorbs the lessons learned from the ready-to-run system revolution,” the writer said in the last idea, adding, “This process then becomes a possible way to achieve the desired and vital results within Any small business that its owner wants to devote the time and attention needed to thrive
